THREE MESSAGES M1- Linguistic Message (labels) M2 - Coded Iconic Message (requiring a cultural knowledge) M3 - Non-Coded Iconic Message (the image considered as such, literally)
SIGNIFIED “Panzani” sounds Italian -> “Italianicity” Return from the market -> non-mechanical civilization Colors: yellow, green, red -> “Italianicity” Total culinary service -> balanced dish Aesthetics of the « sill life » -> cultural background (from painting) Message without a code (the elements that we can see in the photograph)