Barthesian analysis

Trump’s Official Portrait (2025): A Cinematic Shift in Presidential Imagery

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Official presidential portraits are more than mere photographs; they are carefully crafted visual statements. In 2025, Donald Trump’s latest official portraits broke with tradition and sparked widespread analysis in both … Read more

Rhetorique de l'iamge - Roland Barthes - Panzani Pasta Ad

Rhetoric of the Image, Roland Barthes

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It is to Roland Barthes that we owe the notion of “Rhetoric of the Image”. Rhetoric is the “technique of using the means of expression to persuade”. The hallmark of … Read more